From selling out the iconic 02 arena in London to attracting the attention of major international labels and finding their way into movies, TV shows, adverts and listeners’ headphones, African sounds and artists are no longer stopping in Africa but dominating the mainstream music industry.
Universal Music Group (UGM) is a key player in keeping the momentum alive and supporting new stars in the spotlight. UMG has big ambitions for African artists. To better facilitate its presence on the continent, UMG expanded operations to Nigeria in 2021.
Universal Music Nigeria came to AfricaWorks Lagos for a flexible and fully functional workspace. AfricaWorks offered an enterprise solution complete with a recording studio and designed to specifications.
Solution
For Universal Music Group Nigeria, a workplace that promotes flexibility and creativity was an immediate priority. The music company teamed up with AfricaWorks Studio to handle fit-out, interior design and space customisation.
The new workspace features an open plan workspace, call booths, meeting rooms, private offices, an executive office, padded studio, lounge and a balcony that inspires creativity and flexibility.
“We designed the workspace to inspire creativity, accommodate the company’s events, music recording and future expansion plans”. Greg Schwebig, CEO and founder, AfricaWorks.
“We are pleased to set up our Nigeria HQ at AfricaWorks. The customised space reflects the company’s culture, allows creativity, flexibility and most importantly, gives us room for future growth”. UMGNG Team
Highlights
- Private offices for increased productivity
- Open plan office with 20 workstations
- Private office for the Managing Director
- 225 square foot space
- Board room
- Lounge
- Listening room
- Custom-built studio
- Outdoor Sitting
About Universal Music Group
In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world. Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.
Universal Music Group Nigeria abbreviated as UMGNG is the West African division of the global record label Universal Music Group. Founded in 2017, The label has signed at least seventeen artists from various African countries.
